Let me ask you:

Is your present website successful in lifting your profile and revenue?

Does it attract the right sort of visitors and motivate them to do business with you?

In a wake-up call to Australian wine producers, McWilliams Wines’ Chris Maloney was quoted in The Australian in July 2014 to the effect that within his first 12 months on line, online buyers were accounting for some 50% of cellar door sales. “We weren’t selling wine on line a year ago, but we’ve had growth every month since we launched.”

It’s a familiar theme, industry after industry. Although my own experience in pioneering cellar door marketing for Rothbury Estate happened long before the Web arrived, I know enough about that market to predict McWilliams had just begun to discover what the Web can do for them.

What it takes:

Hiring a webmaster, web designer or web technician is not going to do you one speck of good unless you first have a soundly-researched web marketing plan and a highly proficient web content writer.
That’s what my team can provide.

Of course your website and your products must look their very best, but never forget: it’s words that are what the web is all about. Google can’t admire pictures, arty colours or trendy graphic design. It’s words that bring visitors, motivate their interest and make ordering easy. Choose your words with care: they may make your website profitable, or not.