Fail-Proof Planning for Profitable Websites

Bounty Concepts is an Australian-based marketing consultancy bringing you the expertise of a team of seasoned marketing professionals, on-line and at modest cost.

We research, write, design and publish marketing concepts for websites, catalogues and brochures -- and for print, radio, website and television advertising.

1, We help you define the marketing environment in which your website is to perform

  • Target audience -- whom we want to reach, and why
  • Audience motivation – what motivates those people to search, and respond
  • Audience response – what we want our prospects to do, exactly
  • Site promotion – how your website is promoted, and other possibilities
  • Main competitors – strengths, weaknesses, opportunities, threats

2. We make a comparative analysis of the substance of your site and its competitors

  • Promises – the benefits of obtaining a quote, specifying and/or buying
  • Products – clarity of product lists, photos, descriptions and data
  • Presentation – coverage of features, benefits, advantages, selection process
  • Support – help for clients in planning, selection, installation, usage
  • Risk reduction – case histories, testimonials, accreditations, warranty
  • Incentives – offers for early purchase, bulk purchase, referrals
  • Ordering process – enquiry, quote, acceptance, delivery, billing, etc
  • Calls to action – can action be initiated readily from any website page?

3. We propose structural therapy to help meet today’s search optimization challenges

  • Crawlability – crawl simulation comparison with competitive sites
  • Content relevance – coherent, original, useful and updated information
  • Search and sitemap submissions – what has been covered and what not
  • Keyword analysis – favored key words and their incidence, page-names, tags, links
  • Directory checks – site links within common directories (if applicable)
  • Social media plan – what has been done, what is available
  • Statistical analysis – what response reports show or can show – how often to review

4. We identify the added support your website team needs so as to achieve your goals

  • Content writing – motivational, site structuring and/or technical writing services
  • Content images – art direction, photography and digital artwork services
  • Graphic design – branding and logo upgrading, page layouts, special styling
  • Performance reviews – consultants facilitating constant review and updates

For a cost-free, obligation-free quotation on any or all of these services, give me a call.